Cloud bread—light, fluffy, and almost too good to be true. This viral low-carb, gluten-free alternative to traditional bread has taken kitchens by storm. But what exactly is it, and why is everyone obsessed? Let’s dive in.
What Is Cloud Bread?
Cloud bread, also known as “unicorn bread” or “egg white bread,” is a soft, airy baked good made primarily from egg whites, cream cheese, and a touch of cream of tartar or cornstarch. It’s not bread in the traditional sense, but rather a hybrid between meringue and soufflé that puffs up beautifully in the oven and collapses into a pillowy texture once cooled.
Origins of Cloud Bread
While cloud bread gained massive popularity during the low-carb and keto diet booms of the late 2010s, its roots trace back to earlier culinary experiments. The concept resembles gâteau renversé aux blancs d’œufs, a French dessert made from whipped egg whites and sugar. However, modern cloud bread was popularized by bloggers and health enthusiasts looking for gluten-free, low-carb alternatives.
One of the earliest documented recipes surfaced on the blog Low Carb Yum in 2012, where it was shared as a sandwich substitute for those avoiding grains. From there, it went viral on Pinterest and Instagram, with users posting photos of its dramatic rise and melt-in-your-mouth texture.
- Originally inspired by meringue and soufflé techniques
- Gained traction during the keto and paleo diet trends
- First widely shared online around 2012–2013
Why Is It Called Cloud Bread?
The name “cloud bread” comes from its appearance and texture. When baked, the mixture puffs up like a cloud, achieving a height several times its original volume. Once removed from the oven, it gently deflates but retains a soft, airy structure—much like a marshmallow or whipped cloud.
The whimsical name also contributes to its viral appeal. As Food Network noted, “Names matter in food trends, and ‘cloud bread’ sounds magical.” This branding helped it spread rapidly across social media platforms, especially among younger audiences and clean-eating communities.
“Cloud bread isn’t just food—it’s an experience. It looks like a cloud, feels like a dream, and tastes like hope for carb-conscious eaters.” — Food Blogger, Sarah Chen
Cloud Bread: A Low-Carb Superstar
One of the biggest reasons for cloud bread’s popularity is its compatibility with low-carbohydrate diets, especially the ketogenic (keto) and paleo lifestyles. Unlike traditional bread, which can contain 15–20 grams of carbs per slice, cloud bread typically has less than 1 gram of net carbs per serving.
Nutritional Profile of Cloud Bread
A standard serving (one small cloud bread roll or slice) contains approximately:
- Calories: 30–50
- Protein: 3–4g
- Fat: 2–3g
- Carbohydrates: 0.5–1g (mostly from cream cheese)
- Fiber: 0g
- Sugar: 0–0.5g
This makes it an ideal substitute for sandwich bread, burger buns, or even toast for those monitoring their glucose levels or aiming for ketosis. The high protein and fat content help keep you full, while the near-zero carbs prevent insulin spikes.
However, it’s important to note that cloud bread lacks fiber and essential micronutrients found in whole grains. As such, it should be viewed as a treat or occasional substitute rather than a nutritional staple.
Perfect for Keto and Diabetic Diets
The ketogenic diet requires a very low intake of carbohydrates—typically under 20–50 grams per day. Cloud bread fits seamlessly into this framework. Because it’s made almost entirely from protein and fat, it helps maintain ketosis without sacrificing the joy of eating something bread-like.
For people with type 2 diabetes or insulin resistance, cloud bread offers a safe alternative to high-glycemic breads. According to the American Diabetes Association, managing carbohydrate intake is crucial for blood sugar control, and low-carb options like cloud bread can be part of a balanced meal plan.
That said, portion control is still important. While one or two clouds are fine, overconsumption of any food—even low-carb ones—can lead to caloric surplus and weight gain.
How to Make Cloud Bread: Step-by-Step
Making cloud bread is surprisingly simple, requiring only a few ingredients and basic kitchen tools. Despite its delicate appearance, it’s beginner-friendly and doesn’t require advanced baking skills. Here’s how to make the classic version.
Basic Ingredients You’ll Need
The traditional cloud bread recipe calls for just three core ingredients:
- Egg whites – 3 large egg whites, whipped to stiff peaks
- Cream cheese – 1 ounce (about 3 tablespoons), softened at room temperature
- Cream of tartar – 1/2 teaspoon (optional, but helps stabilize the egg whites)
Optional additions include a pinch of salt, a dash of vanilla extract (for sweet versions), or garlic powder and herbs (for savory variations).
It’s crucial to use room-temperature ingredients, especially the cream cheese, to ensure smooth blending without deflating the whipped egg whites.
Step-by-Step Baking Instructions
Follow these steps to achieve perfect cloud bread every time:
Preheat your oven to 300°F (150°C) and line a baking sheet with parchment paper.Separate the egg whites from the yolks, making sure no yolk contaminates the whites—fat prevents proper whipping.Using a hand mixer or stand mixer, beat the egg whites on medium speed until foamy.Add cream of tartar (if using) and continue beating until stiff peaks form.In a separate bowl, beat the softened cream cheese until smooth.Gently fold it into the whipped egg whites in two additions, using a spatula..
Be careful not to overmix and deflate the mixture.Transfer the mixture to a piping bag or spoon it onto the baking sheet in small mounds or oval shapes (about 2–3 inches wide).Bake for 20–25 minutes until golden on top and firm to the touch.The clouds will rise dramatically and then slightly collapse as they cool.Let cool completely before serving.They’re best eaten fresh but can be stored in the fridge for up to 3 days.For a visual guide, check out this step-by-step video tutorial on YouTube that walks you through the entire process..
Variations of Cloud Bread
While the classic version is delicious on its own, cloud bread can be customized in countless ways to suit different tastes and dietary needs. From sweet to savory, there’s a variation for every palate.
Sweet Cloud Bread
Sweet cloud bread is often enjoyed as a dessert or breakfast treat. To make it:
- Add 1–2 teaspoons of sugar or a low-carb sweetener like erythritol or stevia
- Include a splash of vanilla extract
- Top with fresh berries, sugar-free syrup, or a dollop of whipped cream
This version resembles a cross between a soufflé and a pancake and is popular among keto dieters looking for a sweet fix without the sugar crash.
Some bakers even add a sprinkle of cinnamon or nutmeg for warmth and depth of flavor.
Savory Cloud Bread
Savory cloud bread is perfect for sandwiches, burgers, or as a side to eggs. To make it:
- Add 1/4 teaspoon garlic powder
- Include dried herbs like oregano, basil, or chives
- Mix in grated Parmesan or cheddar cheese for extra flavor and structure
These additions not only enhance taste but also improve texture, making the bread more substantial and less sweet. Savory cloud bread pairs beautifully with avocado, smoked salmon, or turkey slices.
Gluten-Free and Vegan Alternatives
While traditional cloud bread is naturally gluten-free (thanks to the absence of flour), it’s not vegan due to the eggs and dairy. However, creative substitutions exist:
- For vegan cloud bread: Use aquafaba (the liquid from canned chickpeas) instead of egg whites. Whip 1/4 cup of aquafaba to stiff peaks, then fold in vegan cream cheese.
- For nut-free versions: Ensure cream cheese is made without nut-based thickeners (some brands use almond flour).
- For higher protein: Add a scoop of unflavored collagen peptides or whey protein isolate to the mixture before folding.
These adaptations make cloud bread accessible to a wider audience, including those with allergies or ethical dietary restrictions.
Cloud Bread vs. Traditional Bread: A Comparison
While cloud bread is often used as a substitute for regular bread, it’s important to understand that they are fundamentally different products. Let’s compare them across several key factors.
Nutritional Differences
Here’s a side-by-side comparison of one slice of white bread versus one serving of cloud bread:
| Nutrient | White Bread (1 slice) | Cloud Bread (1 serving) |
|---|---|---|
| Calories | 70–80 | 30–50 |
| Carbohydrates | 15g | 0.5–1g |
| Protein | 2–3g | 3–4g |
| Fat | 1g | 2–3g |
| Fiber | 1g | 0g |
| Sugar | 1–2g | 0g |
As shown, cloud bread wins in the low-carb department but lacks fiber and complex carbohydrates that provide sustained energy. Traditional bread, especially whole grain varieties, offers more balanced nutrition, including B vitamins and iron.
Texture and Taste Comparison
Cloud bread has a unique texture—light, spongy, and slightly chewy. It doesn’t have the crust or chew of sourdough or the soft crumb of sandwich bread. Instead, it melts in your mouth and absorbs flavors well.
Taste-wise, plain cloud bread is quite neutral, with a slight tang from the cream cheese. It’s not inherently flavorful, which makes it a blank canvas for toppings. However, some people find it too eggy or artificial compared to real bread.
Traditional bread, on the other hand, has a rich, yeasty flavor and a satisfying chew. It’s more filling and structurally sound for sandwiches.
“Cloud bread is like eating a cloud—delightful once in a while, but not a replacement for real bread.” — Culinary Critic, James Liao
Common Mistakes When Making Cloud Bread
Despite its simplicity, cloud bread can go wrong if certain steps are skipped or rushed. Here are the most common pitfalls and how to avoid them.
Using Cold Ingredients
One of the biggest mistakes is using cold cream cheese or egg whites straight from the fridge. Cold cream cheese is hard to blend and can cause the egg whites to deflate. Always let ingredients come to room temperature before mixing.
Similarly, cold egg whites take longer to whip and may not reach stiff peaks. For best results, separate the eggs and let the whites sit at room temperature for 15–20 minutes before beating.
Overmixing the Batter
When folding the cream cheese into the egg whites, it’s essential to be gentle. Overmixing deflates the air bubbles, resulting in flat, dense clouds. Use a spatula and fold in a figure-eight motion until just combined.
If the mixture looks runny or separates, it’s a sign that too much mixing has occurred. In that case, it’s best to start over.
Baking at the Wrong Temperature
Cloud bread requires a low and slow bake. If the oven is too hot (above 325°F), the outside will brown too quickly while the inside remains undercooked. If it’s too low, the clouds won’t rise properly.
Always preheat your oven and use an oven thermometer to ensure accuracy. Convection ovens may require reducing the temperature by 25°F to prevent over-browning.
Storage and Shelf Life of Cloud Bread
Cloud bread is best enjoyed fresh, but it can be stored for later use. Understanding its shelf life and proper storage methods will help you get the most out of your batch.
How Long Does Cloud Bread Last?
Freshly baked cloud bread can be stored in an airtight container in the refrigerator for up to 3 days. However, the texture begins to degrade after the first day, becoming slightly wet or soggy.
For longer storage, freeze the clouds on a tray until solid, then transfer to a freezer-safe bag. They can be frozen for up to 2 months. To reheat, thaw in the fridge and warm in a toaster oven or regular oven at 300°F for 5–10 minutes to restore crispness.
Can You Reheat Cloud Bread?
Yes, but with caution. Microwaving cloud bread will make it rubbery and wet. Instead, use a toaster oven or conventional oven to gently re-crisp the exterior while preserving the soft interior.
Some people enjoy cloud bread cold, especially when paired with cold cuts or cream cheese spreads.
Cloud Bread in Popular Culture
Cloud bread isn’t just a food—it’s a cultural phenomenon. Its rise mirrors broader trends in health, wellness, and digital food culture.
Viral Sensation on Social Media
Cloud bread exploded on platforms like Instagram, Pinterest, and TikTok. Hashtags like #cloudbread and #lowcarbrecipes have millions of views. Users love sharing time-lapse videos of the bread puffing up in the oven, often set to whimsical music.
The visual appeal—white, fluffy, and photogenic—makes it perfect for social media. Food bloggers and influencers have used it to promote keto lifestyles, gluten-free eating, and “clean” diets.
According to Socialbakers, cloud bread mentions increased by over 300% between 2018 and 2020, peaking during lockdowns when home baking surged.
Celebrity and Chef Endorsements
Several celebrities and chefs have embraced cloud bread. Chef Rocco DiSpirito featured a version on his show as a “guilt-free sandwich solution.” Meanwhile, fitness influencers like Kayla Itsines have included it in meal prep guides for clients on low-carb plans.
Even mainstream media outlets like Good Morning America and People Magazine have covered cloud bread, often highlighting its “magical” texture and diet-friendly profile.
“In the age of Instagrammable food, cloud bread is the ultimate flex—healthy, pretty, and easy to make.” — Digital Culture Analyst, Mia Torres
What is cloud bread made of?
Cloud bread is typically made from egg whites, cream cheese, and cream of tartar. Some variations include sweeteners, vanilla, or herbs for flavor.
Is cloud bread keto-friendly?
Yes, cloud bread is keto-friendly, containing less than 1 gram of net carbs per serving, making it ideal for low-carb and ketogenic diets.
Can I make cloud bread without cream cheese?
Yes, though the texture will differ. Some recipes use Greek yogurt, cottage cheese, or even silken tofu as substitutes, but results may vary in fluffiness and stability.
Why did my cloud bread collapse?
Some deflation is normal, but excessive collapse can result from under-whipped egg whites, overmixing, or opening the oven door too soon during baking.
Can cloud bread be frozen?
Yes, cloud bread can be frozen for up to 2 months. Freeze on a tray first, then store in an airtight container or freezer bag. Reheat in the oven to restore texture.
Cloud bread is more than just a trendy food—it’s a symbol of modern dietary innovation and culinary creativity. While it may not replace traditional bread, it offers a fun, low-carb alternative for those seeking variety in their meals. Whether you’re on keto, gluten-free, or just curious, cloud bread is worth trying. Just remember: it’s not magic, but with the right technique, it can feel like it.
Further Reading:
